We can help better understand what motivates your customers or clients through focus groups.
Whether in Winnipeg or across the country, we are a one-stop shop for in-person focus groups. We provide recruiting services to find the participants that meet your specifications anywhere in Canada. In Winnipeg, we have a state-of-the-art focus group facility where we conduct groups of up to 12 participants. We also have a viewing area for up to 10 observers. Our skilled moderators have also conducted focus groups across Canada with diverse populations.
Telephone or online focus groups are a relatively inexpensive method of bringing people together from a wide geographic area. The structure of these groups is often determined by the topics to be addressed and the type of participants. Often, older participants are most comfortable speaking by phone, while youth may be more engaged if the group is conducted completely online. We offer a mix of approaches the meets the needs of our clients.