Advertising, marketing and brand research
We have extensive experience helping organizations understand customers and their perception of the organization’s products and services. This involves everything from product awareness to attitudes and usage studies.
We have assisted many clients to test advertising prior to its use and then, once deployed, to track its effectiveness in terms of awareness and messaging. Whether targeting the general public or new or existing customers, we can provide research that helps maintain your organization’s competitiveness.
Brand research provides organizations with a better understanding of their position within a competitive environment. We have assisted organizations to monitor brand awareness, the likelihood to purchase, and the positive and negative perceptions associated with the brand.
By understanding who customers are and how they are attracted to an organization’s product or service, we have helped our clients build loyalty to their brands.
Public opinion research
Gathering accurate and reliable public opinion data requires high-quality research techniques. We regularly conduct local, regional and national public opinion surveys for private, public, and non-profit clients. We also help our clients by developing questions that accurately address their issues of interest.
We have over 30 years of experience gathering public opinion through our central telephone interviewing facility. We conduct standalone surveys, run a monthly telephone Omnibus survey and have our own online Manitoba Panel.