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Prairie Research Associates

Transforming Information into Strategy

  • About PRA
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    • Market Research
    • Program Evaluation and Performance Measurement
    • Organizational and Strategic Planning
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    • Advertising and Marketing
    • Education and Labour Market
    • Environment and Natural Resources
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    • Science and Innovation
    • Social Supports
  • Resources
    • Focus Group Facility – Winnipeg
    • Survey Research Centre
    • Technical Notes
  • News
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Market Research

We have over 30 years of experience conducting market research. We are a full-service research firm, providing clients with the flexibility to undertake a range of projects of any size – from small, one-off short term projects to long-term, complex engagements requiring multiple research techniques.

We offer a wide range of market research services, designed to give clients a strategic advantage in the marketplace.

Customer experience

Customer or client experience is said to be key to growing one’s business. Each experience a customer has can result in several decisions that can have a profound effect on the success of any organization. These decisions may include whether or not a customer will continue using an organization, giving the organization more or less of their business and whether they will recommend the organization to others. We help our clients understand the entire customer experience, in particular, areas of strength and weakness that might impact their customer’s future behaviour.

Advertisement tracking

Understanding the impact that an organization’s advertising has can help them understand whether their key messaging is getting through to their customers and increasing awareness. We have the tools to help clients measure advertising awareness and the success of its messaging.

Social marketing

Trying to change social perceptions, attitudes and behaviours can be very challenging. We have worked closely with many government departments, advertising agencies and non-profit organizations to help test and measure the success of social marketing campaigns.

Corporate image/brand research

Understanding the perception of its image or brand is essential for almost any organization. Using a variety of techniques, we can gather feedback on customers’ opinions of and experiences with an organization’s products, services and customer satisfaction – all significant elements which can have an impact on corporate image and brand perceptions. Clients often use this opportunity to test the image of their competitors as well, providing a more holist view of their brand.

In-person mystery shopping

Mystery shopping is a research method to help clients understand the performance of their customer service representatives (CSR). It measures the success of CSRs in delivering a positive customer experience. We can help with everything from the research design to the analysis of the findings – all to help improve performance and customer satisfaction.

Learn more:
Focus Group Facility
Survey Research Centre

Get in Touch

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  • About PRA
    • Our Expertise
    • Our Team
    • Careers
    • Giving Back
    • Privacy Policy
  • Services
    • Market Research
    • Program Evaluation and Performance Measurement
    • Organizational and Strategic Planning
    • Surveys
    • Focus Groups
  • Sectors
    • Advertising and Marketing
    • Education and Labour Market
    • Environment and Natural Resources
    • Health and Safety
    • Heritage, Culture and Sport
    • Justice and Legal Services
    • Science and Innovation
    • Social Supports
  • Resources
    • Focus Group Facility – Winnipeg
    • Survey Research Centre
    • Technical Notes
  • News
  • Contact Us

500-363 Broadway | Winnipeg, Manitoba | R3C 3N9
705-350 Sparks Street | Ottawa, Ontario | K1R 7S8

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Copyright © 2021 ·Prairie Research Associates· Log in

  • About PRA
    ▼
    • Our Expertise
    • Our Team
    • Careers
    • Giving Back
    • Privacy Policy
  • Services
    ▼
    • Market Research
    • Program Evaluation and Performance Measurement
    • Organizational and Strategic Planning
    • Surveys
    • Focus Groups
  • Sectors
    ▼
    • Advertising and Marketing
    • Education and Labour Market
    • Environment and Natural Resources
    • Health and Safety
    • Heritage, Culture and Sport
    • Justice and Legal Services
    • Science and Innovation
    • Social Supports
  • Resources
    ▼
    • Focus Group Facility – Winnipeg
    • Survey Research Centre
    • Technical Notes
  • News
  • Contact Us